"During the last twenty years, the cost - and the financial risk - of organizing an air show has increased dramatically. One indication of professionalization of our business is that fewer and fewer shows feel comfortable leaving the promotion of the event in the hands of a volunteer. They're hiring people like Herb Gillen, an ICAS member from Columbus, Ohio who runs his own agency. Herb did some work for the Vectren Dayton Air Show and discovered that there is a pressing need for precisely his kind of expertise. He's committed his company to air show marketing and enjoyed considerable success. More importantly to all of us, his work has raised the bar and further professionalized our business."
John Cudahy
President - International Council of Air Shows
On-site Event PR Management
You are running an air show so you understand that things move quickly show week. You want to be able to trust that your PR agency has worked with all of the North American jet teams and performers, knows their way around an airfield, and understands how to work with the media. That's why Herb Gillen Agency is the trusted on-site PR choice for many shows across North America.
It's not just knowing a B-25 from a B-17 or knowing we can always count on Michael Goulian to show up on time and give a great interview for a 6:00 AM live remote while some other (unnamed) performers might not show up for their commitment. We understand the requirements and opportunities presented by the performers, static aircraft and displays and have a demonstrated record of success from coast to coast in uniting local media organizations with performer/event opportunities to create great storylines.
