"As one of the leading air shows in America, we are dependent upon drawing a large crowd to our event and much of that is dependent upon the quality of our marketing. Over the past seven years, Herb Gillen Advertising has been a valuable contributor to making our show a success. Utilizing Herb Gillen as our off-site marketing department has allowed me and our staff to concentrate on other show management functions with the peace of mind of knowing that our marketing is being handled professionally. They have a unique understanding of what I need as an air show organizer and I can always trust them to provide sound advice and spectacular creative for our show."
Terry Grevious
Executive Director - Vectren Dayton Air Show
Sponsorship Sales Strategy
Air shows and performers can never have enough sponsor support. We've been helping shows successfully develop and manage their sponsor sales strategy for years.
We can provide pieces of a sponsor sales package or manage the entire process. From lead generation, prospecting, negotiation, fulfillment, and post-show follow-up, we can handle it all. We especially excel at prospecting and developing local sponsor opportunities for shows through our Sponsor Lead Generation (SLG) Program. Call us to learn more about how we can help convert your local businesses into cash support for your organization.
