"During the last twenty years, the cost - and the financial risk - of organizing an air show has increased dramatically. One indication of professionalization of our business is that fewer and fewer shows feel comfortable leaving the promotion of the event in the hands of a volunteer. They're hiring people like Herb Gillen, an ICAS member from Columbus, Ohio who runs his own agency. Herb did some work for the Vectren Dayton Air Show and discovered that there is a pressing need for precisely his kind of expertise. He's committed his company to air show marketing and enjoyed considerable success. More importantly to all of us, his work has raised the bar and further professionalized our business."
John Cudahy
President - International Council of Air Shows
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