"As one of the leading air shows in America, we are dependent upon drawing a large crowd to our event and much of that is dependent upon the quality of our marketing. Over the past seven years, Herb Gillen Advertising has been a valuable contributor to making our show a success. Utilizing Herb Gillen as our off-site marketing department has allowed me and our staff to concentrate on other show management functions with the peace of mind of knowing that our marketing is being handled professionally. They have a unique understanding of what I need as an air show organizer and I can always trust them to provide sound advice and spectacular creative for our show."
Terry Grevious
Executive Director - Vectren Dayton Air Show
Media Planning, Buying & Trade
Because most air shows are non-profit events working on a limited media budget, you need to stretch every available dollar to have an overwhelming, efficient media plan and to get your message out. We are masters at squeezing the most media out of budgets of any size. Additionally, we are experts in negotiating value-added media, third-party partnerships, and conducting trades for media with available air show assets. Our efforts for shows frequently provide value up to ten times the initial media investment by the show.
