Media Planning, Buying & Trade

Media Planning

Because most air shows are non-profit events working on a limited media budget, you need to stretch every available dollar to have an overwhelming, efficient media plan and to get your message out. We are masters at squeezing the most media out of budgets of any size. Additionally, we are experts in negotiating value-added media, third-party partnerships, and conducting trades for media with available air show assets. Our efforts for shows frequently provide value up to ten times the initial media investment by the show.

Kevin T. Walsh
"One of the most successful decisions I have made in the eleven years of producing the Thunder Over Michigan Air Show was to bring the Herb Gillen Agency on board with our event. Herb Gillen and his talented staff bring numerous innovative and cost-effective marketing strategies to the table. His company's ability to leverage our advertising and marketing budget was simply outstanding! Not to mention, the promotional products they produced were some of the most eye-catching graphics and visuals I have ever seen. Record crowds, record sales, record profits...need we say more?"
Kevin T. Walsh
Air Show Director - Thunder Over Michigan Air Show, Thunder Over Utah Air Show, Yankee Air Museum