"As President of the Oregon International Air Show, I have always believed that our success in sponsorships and gate sales is based on a strong, solid marketing plan. This success requires an Air Show to be proactive in every sense of the word and market their event as the "only place to be" on that particular weekend! It takes leadership, skill, creativeness and a team of professionals to be the #1 event in your city or state. Marketing & promotions are cornerstone of achieving that reputation. There are many ways to do it but only a few ways to do it successfully and Herb Gillen Agency has a proven track record of success. Their hard working, professional, full service management style has provided us with new ways to reach our goals. We appreciate having a dedicated, skilled account manager who understands the importance of our investment and allows us to focus more on the end results and other important aspects of the Air Show. Each show is unique and Herb Gillen Agency has the unique talent of discovering what the likenesses and differences are in your area and adapt his marketing plan to ensuring you are successful. He is a real asset to our industry!"
Judy Willey
Former President - Oregon International Air Show
Media Planning, Buying & Trade
Because most air shows are non-profit events working on a limited media budget, you need to stretch every available dollar to have an overwhelming, efficient media plan and to get your message out. We are masters at squeezing the most media out of budgets of any size. Additionally, we are experts in negotiating value-added media, third-party partnerships, and conducting trades for media with available air show assets. Our efforts for shows frequently provide value up to ten times the initial media investment by the show.
