Herb Gillen Agency

Marketing. Advertising. Public Relations.

Marketing Strategy

While our designers' creative portfolio will match any agency in town, our strength is in our strategic thinking. Lots of folks can design a pretty ad or produce a clever spot, but that's simply not enough to produce results anymore. We offer a refreshing approach to marketing where the strategy and the tactical decisions are what drive the process. There's not just a set playbook that gets pulled out every time.

We look to find the unique best ways to move beyond awareness and create connection with our clients' customers. Research, positioning, branding, market planning, media planning and buying, database marketing strategy, promotions, product naming, tag lines, event planning, trade show strategy, internal communication campaigns, copywriting

Michael Kaufman
"As a co-producer of essentially a first year air show, we knew that strategic marketing and public relations of our event would be paramount to the air show success. Having developed a niche in marketing and promoting air shows across America, Herb Gillen and his team worked with us from beginning to end. Without Herb Gillen Advertising as an integral part of the Boston-Portsmouth Air Show team, I am sure we would not have enjoyed the phenomenal level of success with sponsors, the media, attendance and the performers as well. I would highly recommend anyone starting an air show or looking to take their current air show to the next level to contact Herb- you'll be glad you did!"
Michael Kaufman
Boston-Portsmouth Air Show - CFRE - Co-Producer

Marketing Strategy

You've got a great performer lineup (or maybe you don't), you've got your logistics buttoned up but you've struggled to draw fans, draw media, draw sponsors or turn a profit with your show.

We are expert marketers that specialize in marketing air shows, performers and aviation-related clients. We are working with shows from coast to coast on a daily basis. While we believe that each location is unique, we know what has worked and what hasn?t and we are actively engaged with the ever-changing air show marketing scene to provide our clients the best marketing, advertising and PR counsel in the industry.

Judy Willey
"As President of the Oregon International Air Show, I have always believed that our success in sponsorships and gate sales is based on a strong, solid marketing plan. This success requires an Air Show to be proactive in every sense of the word and market their event as the "only place to be" on that particular weekend! It takes leadership, skill, creativeness and a team of professionals to be the #1 event in your city or state. Marketing & promotions are cornerstone of achieving that reputation. There are many ways to do it but only a few ways to do it successfully and Herb Gillen Agency has a proven track record of success. Their hard working, professional, full service management style has provided us with new ways to reach our goals. We appreciate having a dedicated, skilled account manager who understands the importance of our investment and allows us to focus more on the end results and other important aspects of the Air Show. Each show is unique and Herb Gillen Agency has the unique talent of discovering what the likenesses and differences are in your area and adapt his marketing plan to ensuring you are successful. He is a real asset to our industry!"
Judy Willey
Former President - Oregon International Air Show