Herb Gillen Agency

Marketing. Advertising. Public Relations.

Marketing Strategy

While our designers' creative portfolio will match any agency in town, our strength is in our strategic thinking. Lots of folks can design a pretty ad or produce a clever spot, but that's simply not enough to produce results anymore. We offer a refreshing approach to marketing where the strategy and the tactical decisions are what drive the process. There's not just a set playbook that gets pulled out every time.

We look to find the unique best ways to move beyond awareness and create connection with our clients' customers. Research, positioning, branding, market planning, media planning and buying, database marketing strategy, promotions, product naming, tag lines, event planning, trade show strategy, internal communication campaigns, copywriting

Lt. Col. Andrew Lourake (USAF - Ret.)
"It was clear after my first year as the Director of the Joint Service Open House Air Show at Andrews AFB, that my P.A. office, for various reasons, could not adequately promote future shows to the level it needed. The following year, we interviewed countless advertising agencies and thankfully we were able to bring Herb Gillen Advertising on board as a civilian contractor to supplement our existing resources. Herb Gillen Advertising gave our show a professional shine, negotiated great deals with local media, brought us outstanding PR exposure, and most important - they were very easy to work with. Our show was so successful that we had to close our gates temporarily because we were above capacity. Herb Gillen Advertising's promotional campaign did the job and got us the increase in attendance we were looking for. I would highly recommend them to any show, military or otherwise, looking to increase their attendance."
Lt. Col. Andrew Lourake (USAF - Ret.)
Former Executive Director - Joint Service Open House - Andrews AFB

Marketing Strategy

You've got a great performer lineup (or maybe you don't), you've got your logistics buttoned up but you've struggled to draw fans, draw media, draw sponsors or turn a profit with your show.

We are expert marketers that specialize in marketing air shows, performers and aviation-related clients. We are working with shows from coast to coast on a daily basis. While we believe that each location is unique, we know what has worked and what hasn?t and we are actively engaged with the ever-changing air show marketing scene to provide our clients the best marketing, advertising and PR counsel in the industry.

Michael Kaufman
"As a co-producer of essentially a first year air show, we knew that strategic marketing and public relations of our event would be paramount to the air show success. Having developed a niche in marketing and promoting air shows across America, Herb Gillen and his team worked with us from beginning to end. Without Herb Gillen Advertising as an integral part of the Boston-Portsmouth Air Show team, I am sure we would not have enjoyed the phenomenal level of success with sponsors, the media, attendance and the performers as well. I would highly recommend anyone starting an air show or looking to take their current air show to the next level to contact Herb- you'll be glad you did!"
Michael Kaufman
Boston-Portsmouth Air Show - CFRE - Co-Producer