Public Relations

We love to tell our clients' stories. Air shows and performers provide exciting storylines for media but it takes a unique understanding of the air show world to frame those stories and pitch them to get the most successful media coverage. Our air show expertise combined with our years of media relations experience allow us to quickly establish a presence in any market. We've been successful gaining media in the top markets across the U.S. (New York, Chicago, Los Angeles, Boston, Washington, Dallas/Fort Worth, Seattle and many others) as well as developing relationships in the mid-size and small markets that are also so important.

For many of our clients, we provide full PR services as part of a comprehensive marketing retainer package. Other clients may have us serve only as their PR agency. We have been there for shows in good times and bad, including in the unfortunate aftermath of three separate performer fatalities, weather cancellations, traffic & parking nightmares, jet team cancellations and other potential damaging storylines. Our work includes providing PR consultation to the International Council of Air Shows (ICAS) in response to accidents, Sequester, and other potentially damaging storylines to the air show community.

Additionally, we served as the PR agency of record for National Aviation Hall of Famer Sean D. Tucker and Team Oracle and for John Klatt and the Air National Guard. Our work on their behalf garnered media attention in such media as Fox News, the L.A. Times, Washington Post, Chicago Tribune, New York Daily News and provided millions of dollars in publicity value.

John Cudahy
"During the last twenty years, the cost - and the financial risk - of organizing an air show has increased dramatically. One indication of professionalization of our business is that fewer and fewer shows feel comfortable leaving the promotion of the event in the hands of a volunteer. They're hiring people like Herb Gillen, an ICAS member from Columbus, Ohio who runs his own agency. Herb did some work for the Vectren Dayton Air Show and discovered that there is a pressing need for precisely his kind of expertise. He's committed his company to air show marketing and enjoyed considerable success. More importantly to all of us, his work has raised the bar and further professionalized our business."
John Cudahy
President - International Council of Air Shows