Media Planning, Buying & Trade

Media Planning

Because most air shows are non-profit events working on a limited media budget, you need to stretch every available dollar to have an overwhelming, efficient media plan and to get your message out. We are masters at squeezing the most media out of budgets of any size. Additionally, we are experts in negotiating value-added media, third-party partnerships, and conducting trades for media with available air show assets. Our efforts for shows frequently provide value up to ten times the initial media investment by the show.

Lt. Col. Andrew Lourake (USAF - Ret.)
"It was clear after my first year as the Director of the Joint Service Open House Air Show at Andrews AFB, that my P.A. office, for various reasons, could not adequately promote future shows to the level it needed. The following year, we interviewed countless advertising agencies and thankfully we were able to bring Herb Gillen Advertising on board as a civilian contractor to supplement our existing resources. Herb Gillen Advertising gave our show a professional shine, negotiated great deals with local media, brought us outstanding PR exposure, and most important - they were very easy to work with. Our show was so successful that we had to close our gates temporarily because we were above capacity. Herb Gillen Advertising's promotional campaign did the job and got us the increase in attendance we were looking for. I would highly recommend them to any show, military or otherwise, looking to increase their attendance."
Lt. Col. Andrew Lourake (USAF - Ret.)
Former Executive Director - Joint Service Open House - Andrews AFB