"As one of the leading air shows in America, we are dependent upon drawing a large crowd to our event and much of that is dependent upon the quality of our marketing. Over the past seven years, Herb Gillen Advertising has been a valuable contributor to making our show a success. Utilizing Herb Gillen as our off-site marketing department has allowed me and our staff to concentrate on other show management functions with the peace of mind of knowing that our marketing is being handled professionally. They have a unique understanding of what I need as an air show organizer and I can always trust them to provide sound advice and spectacular creative for our show."
Terry Grevious
Executive Director - Vectren Dayton Air Show
Public Relations
We love to tell our clients' stories. Air shows and performers provide exciting storylines for media but it takes a unique understanding of the air show world to frame those stories and pitch them to get the most successful media coverage. Our air show expertise combined with our years of media relations experience allow us to quickly establish a presence in any market. We've been successful gaining media in the top markets across the U.S. (New York, Chicago, Los Angeles, Boston, Washington, Dallas/Fort Worth, Seattle and many others) as well as developing relationships in the mid-size and small markets that are also so important.
For many of our clients, we provide full PR services as part of a comprehensive marketing retainer package. Other clients may have us serve only as their PR agency. We have been there for shows in good times and bad, including in the unfortunate aftermath of three separate performer fatalities, weather cancellations, traffic & parking nightmares, jet team cancellations and other potential damaging storylines. Our work includes providing PR consultation to the International Council of Air Shows (ICAS) in response to accidents, Sequester, and other potentially damaging storylines to the air show community.
Additionally, we served as the PR agency of record for National Aviation Hall of Famer Sean D. Tucker and Team Oracle and for John Klatt and the Air National Guard. Our work on their behalf garnered media attention in such media as Fox News, the L.A. Times, Washington Post, Chicago Tribune, New York Daily News and provided millions of dollars in publicity value.
